Define and Size Your Market
Interactive

Define and Size Your Market

Learn how to properly define the market you are going after and then determine its size to make attractive to investors.

Ken Burke
Updated Aug 18, 2020

To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

You will learn:

  • When defining my target market, should I go big or think small?
  • How do I identify a market big enough to support my business?
  • What calculations do investors use to determine whether they’ll see a viable return on investment?
  • What resources can I use to define my industry and its segments?
  • What is my “sweet spot” target market, and how do I size it?
  • How can I assign a dollar amount to my target audience?