Market analysis and segmentation
Interactive

Market analysis and segmentation

Effective sales and information campaigns depend on a sound grasp of the target marketplace.

Martina Tombolini
Updated May 06, 2021

How much do you know about your market? How your customers think and act? Are the levers and mechanisms of the market a mystery to you? Do you know how your product/service is perceived and where it fits into the market?

This course will teach you how to analyse the market and gain a greater understanding of your customer base, allowing you to optimise your marketing, increase market share and drive sales and take advantage of new developments and opportunities.