Marketing: Selecting Target Markets

Welcome to the “Selecting Target Markets” video lesson intended to outline the steps and important aspects to properly choosing a target market. This lesson is the first of three in the “Target Audience” series, which focuses on who to market your products to as well as how to understand different audiences. In this lesson, viewers will learn how targeted marketing can be more effective than mass marketing, how to define target markets, and how to segment markets based on various characteristics. Ultimately, the learner will see the importance of targeted marketing campaigns while learning the basics of how these campaigns can be implemented.