Marketing Communications: Resonating with Your Audience

Welcome to the “Resonating with Your Audience” video lesson, which focuses on connecting with your audience through methods of persuasion. This lesson is the fifth of six in the “Marketing Communications” series, which covers a wide range of topics within the field to provide a more thorough understanding of each aspect of marketing communications campaigns. In this lesson, the learner will be introduced to three methods of persuasion that are effective marketing tools—creating a compelling argument, highlighting your credibility, and appealing to people’s emotions.