Marketing Communications: Integrated Marketing Communications

Welcome to the “Integrated Marketing Communications” video lesson intended to introduce the learner to the different marketing strategies in integrated marketing communications. This lesson is the third of six in the “Marketing Communications” series, which covers a wide range of topics within the field to provide a more thorough understanding of each aspect of marketing communications campaigns. In this lesson, the viewer will learn what integrated marketing communications is through an overarching definition and an exploration into its strategies—advertising, sales promotions, public relations, direct marketing, personal selling, word-of-mouth marketing, customer relationship management, and permission marketing.