Marketing Communications: Budgeting

Welcome to the “Budgeting” video lesson meant to provide basic information about what should be included in a marketing communications budget. This lesson is the second of six in the “Marketing Communications” series, which covers a wide range of topics within the field to provide a more thorough understanding of each aspect of marketing communications campaigns. In this lesson, the learner will go through five different methods for marketing communications budgets: the allocated budget method, objective and task method, competitive parity method, percentage of sales method, and life cycle approach.