Marketing Communications: Promoting Your Product 

Welcome to the “Promoting Your Product” video lesson meant to provide tips for developing a strong marketing message and delivery strategy that will ultimately draw more positive attention to your product. This lesson is the fourth of six in the “Marketing Communications” series, which covers a wide range of topics within the field to provide a more thorough understanding of each aspect of marketing communications campaigns. In this lesson, the viewer is introduced to the challenges of integrated marketing communications and tips on how to combat those challenges. After viewing this video lesson, the learner will better understand methods on how to make marketing messages clear and effective.