Marketing Communications: Tracking Campaigns

Welcome to the “Tracking Campaigns” video lesson, intended to outline different ways to track the effectiveness of your marketing communications campaign. This lesson is the sixth of six in the “Marketing Communications” series, which covers a wide range of topics within the field to provide a more thorough understanding of each aspect of marketing communications campaigns. In this lesson, the viewer will learn about key concepts to consider for evaluation metrics, various customer tracking methods, reasons that campaigns fail, and other quantitative measures that organizations track.