Create a Unique Competitive Advantage for Your Business

What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.

You will learn:

• Why do I need to express my company’s purpose as a problem and solution?
• How can I adopt a customer-first viewpoint to define the problem and solution statement?
• Is the problem my company solves too big or too small?
• How can my company’s offering address the needs of customers?