Identify and Solve the Right Business Problem
Interactive

Identify and Solve the Right Business Problem

We will teach you how to construct your business such that it solves a problem for your customer..

Ken Burke
Updated Aug 18, 2020

What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.

You will learn:

  • Why do I need to express my company’s purpose as a problem and solution?
  • How can I adopt a customer-first viewpoint to define the problem and solution statement?
  • Is the problem my company solves too big or too small?
  • How can my company’s offering address the needs of customers?