Welcome to ‘Getting the Most from Insight-Based Selling,’ a video course meant to help you understand and leverage insight-based selling to increase your competitiveness in sales conversations. This course comprises five video lessons that describe strategies for earning customers’ time, the business case for insight-based selling, and common sources of industry insight. By first revealing the pitfalls of the traditional sales model, the superiority of insight-based selling will become clear. Plus, viewers will see how the trends of the sales world are shifting to accommodate the fast-paced and internet-driven modern era. After completing this course, viewers will have a tighter grasp of the critical importance of insight in successful sales conversations. This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP and 1 hour of recertification credit through the HR Certification Institute. Please be sure to note the program ID number in your online recertification file. For more information about certification or recertification, please visit the SHRM website at www.shrm.org and the HRCI website at www.hrci.org. SHRM Activity ID: #18-JK4N6 and HRCI Activity ID: #374195
