Welcome to the “Target Audience” video course, which focuses on who to market your products to as well as how to understand different audiences. This course, comprising three video lessons, covers how to select target markets, the basics of how consumers make purchasing decisions, and differences between generations. Ultimately, the viewer of this course will have a better understanding on how to market to their chosen consumer. This program is valid for one PDC for the SHRM-CP or SHRM-SCP and one hour of recertification credit through the HR Certification Institute. Please be sure to note the program ID number in your online recertification file. For more information about certification or recertification, please visit the SHRM website at www.shrm.org and the HRCI website at www.hrci.org. SHRM Activity ID: #19-RH2AF and HRCI Activity ID: #385310
