Welcome to the “Intro to Marketing” video course, which covers the basic principles of marketing. This course, comprising five video lessons, introduces the learner to major topics within marketing such as differentiating between different types of marketing, reaching your target market, understanding your organization’s marketing environment, and marketing ethically. Ultimately, this course provides a foundation on which the learner can build their marketing knowledge to market effectively and responsibly. This program is valid for 1 PDC for the SHRM-CP or SHRM-SCP and 1 hour of recertification credit through the HR Certification Institute. Please be sure to note the program ID number in your online recertification file. For more information about certification or recertification, please visit the SHRM website at www.shrm.org and the HRCI website at www.hrci.org. SHRM Activity ID: #19-QWTKW and HRCI Activity ID: #385306
