Brand Marketing - Insights and Strategies Series

Your brand reflects your product and service image. This program is a discussion between Director of RealChange, Sadhana Smiles and psychologist Eve Ash about brand marketing and how it reflects product and service image. A brand is a promise wrapped up in an experience. With so many brands competing for our attention, businesses need to understand the importance of “cutting through”, creating an experience through knowing and researching what your clients are seeking, measuring the success of your business baseline, processes and training, determining what needs to be changed and how to make the entire arc engaging for all.

This program provides experience and strategies related to building a brand, enhancing a reputation. A powerful program for anyone wanting to build the skills and knowledge related to marketing and brand.

Key Learning Points

•    Competing brand messages 

•    Memorable brand experience

•    Creating the brand experience

•    Moments of truth

•    Measuring success

•    Unified brand experience

•    Key points

Target Audience

Executives, Managers and Business Owners

This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.