Creating Your Brand Proposition - Insights and Strategies Series

Ensure your brand represents the image you want while learning the keys to marketing and branding successfully in today’s world, with Ben Walkenhorst, marketing expert, and Eve Ash.

Ben Walkenhorst is the founder of a brand, marketing and events consultancy. In this program he shares tips with Eve Ash about creating brand propositions through understanding what comprises a brand “essence”, envisaging your brand as a character, how brand is both a compass and removes irrelevant opportunities, and why it should evolve.

This course provides strategies related to building a brand, enhancing a reputation. A powerful course for anyone wanting to build the skills and knowledge related to marketing and brand.

Key Learning Points
•    The key to marketing & branding
•    The value proposition
•    The brand essence
•    Consider your brand as a character
•    The brand identity
•    Brand evolution
•    Marketing essentials

Target Audience
Managers and University students

This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.