Welcome to the "Using Surveys to Get Feedback" video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. After conducting the survey and analyzing the data, your work is only partially done. This video lesson will walk you through your final task: to share what you’ve discovered, and to explain what you’re going to do about it.