Welcome to the "Using Surveys to Get Feedback" video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. Once you’ve prioritized your survey elements, you need to turn them into survey items. This video lesson will teach you how to make your survey items relevant, concise, unambiguous, and focused.