Using Surveys to Get Feedback (Part 2 of 8): Identifying Survey Elements

Welcome to the "Using Surveys to Get Feedback" video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. This video lesson focuses on your key survey elements. Specifically, what is the survey going to investigate?