Interactive
Using Surveys to Get Feedback (Part 6 of 8): The Importance of Importance
Biz Library
Updated Feb 05, 2019Welcome to the "Using Surveys to Get Feedback" video series! In order to assess and improve performance, you need information and data, and lots of it. One way to collect this is through surveys. Whether you are polling customers or employees, you need to make sure the results are valid, and this takes planning, preparation, and some basic knowledge of survey method. Sometimes, satisfaction information isn’t enough. If satisfaction data doesn’t lead to clear conclusions, there’s also the issue of "importance." This lesson will help you gather data about which survey points your respondents care most about, so that you can focus your efforts where they are needed most.
Related learning
