Understanding Benefits V Features - Rapid Recall

If you simply list a bunch of features of your product, you may impress a customer with your knowledge, but they will have to do the hard work to determine if your product is right for them.

The Skillshub Understanding Benefits Vs Features course explains the difference between benefits and features along with what you can do as a sales professional to assist your prospect in their buying decision.

On completing this course you will be able to identify how benefits can compliment features by remembering that people buy the outcome your product will achieve for them, not what it has or does.

The Skillshub Rapid Recall Microlearning Series is made up of a Video, Action Planning, Cheat Sheet,
Coaching Blueprint and Session Notes to allow you to take action back in the
workplace. The session also requires you to pass a quick-fire quiz with a
maximum of three multiple choice questions.