SAP Customer Relationship Management (CRM)

The SAP CRM module provides an organization with the tools to obtain, retain, and grow profitable customer relationships. An organization can use this module to effectively plan and manage marketing, sales, and service campaigns as well as analyze related processes. SAP CRM supports the entire customer relationship cycle, beginning with customer contact, through to order fulfillment, customer service, and reporting. This course will focus on the marketing, sales, and service modules of SAP CRM and will introduce the learner to some of the basic features of SAP CRM. It also includes demonstrations of some of the more common activities related to the customer relationship cycle.