Welcome to the "Fundamentals of Customer Service" version of the "Performance Excellence" video series. This is the second video lesson in a series of eleven, and it discusses how customer satisfaction is a key requirement for a successful organization, as well as how building a long-term relationship is driven by customer loyalty over time. You have to be continually creating and reinforcing a reputation in your community and in the industry, while, internally, you should be a great department and ensure everyone in your organization -- and within your extended enterprise of vendors and partners -- knows that you deliver great service. This series will help you provide the best service possible, whether you are a supplier or a customer.