Planning for a Pandemic: External Communications

Media presence after and during a pandemic crisis is unavoidable. Reporters report, it's as simple as that. The treatment your company receives by the media and the resulting public opinion, however, is within your control. In this program, we'll go over some best practices for handling media inquiries in the event that a pandemic outbreak affects your company. We'll discuss naming a spokesperson, preparing media statements, holding press conferences, and handling interviews. We'll also cover what should be included in a media kit, how to manage social media, and general tips for communicating with the media.