Welcome to the “Crisis Communication” video course intended to help you communicate effectively both internally and externally during a crisis situation. This course comprises two lessons covering how to convey critical information to both your internal employees and your external stakeholders, such as your customers. Have you ever felt overwhelmed during a crisis, worrying about how your employees and the public were going to respond? Well, even if you haven’t, you need to be prepared for crises and know how to respond to them ahead of time. That way, you can ensure each and every one of your employees is sufficiently informed and ready to react appropriately in the event of a crisis. And, you can prevent public relations disasters from occurring in the first place.
