Media presence after a crisis is unavoidable. However, the treatment your company receives by the media and the resulting public opinion is within your control. In this course, we'll go over the roles and responsibilities of a crisis communication team. We'll talk about who should be the face of the company during a crisis, we'll discuss what information should be relayed and the best ways to communicate it, we'll go over how to manage social media, and we'll cover some additional communication tips.
