Pathways - Managing Change - Brand and Reputation
Interactive

Pathways - Managing Change - Brand and Reputation

Jenison ELearning
Updated Nov 08, 2018

Course Description

This topic looks at the fundamental importance of brand and reputation, questioning the learner on their own perceptions of branding and what a successful brand should offer. The learner should understand the importance of successful branding, how this builds a reputation, and how to create a good corporate reputation for their organisation.

Learning Objectives

  • Understand what a brand is and the perceptions associated with brands
  • Understand the importance of a positive attitude towards your brand
  • Be able to identify, assess and manage any risks to your brand
  • Know your responsibility to your brand
  • Understand the risks and gains associated with rebranding

Course Contents

  • Thinking about brands
  • Brand reputation and image
  • How brand is perceived
  • Follow-up

Course Duration

30 minutes