Interactive
Insurance Distribution and Marketing
Academy of Insurance
Updated Nov 30, 2020Insurance Distribution is not your Daddy's Insurance Distribution System. Did you know that 80% - 90% of all purchasing decisions start on the Internet? What does that mean for you and your business' future? It means that you are no longer in control; consumers are. Marketing communications have changed. Have your agency's selling strategies adapted too? Did you know that 4,000 new agents are competing for your business and many, if not most, have the tools and the hunger to take your business? How are you going to make money when more companies follow Aetna's lead in eliminating commissions on some sales?
