Marketing Essentials: 02. Types of Marketing

Every business owner wants to grow and develop a strong client base. Marketing and promoting a business is key to creating that growth. There are several different marketing methods that will help to grow a business, and that's what we'll cover in this course. First, we'll discuss traditional marketing like print advertisements, radio ads, and television spots. Then, we'll get into new marketing methods that utilize the internet, as well as integrated marketing which centers around strong, focused brand imaging. All of these types are important, so this program will help you determine which method may work best for your company.