How Content Marketing Can Put Your Business on the Map
Interactive

How Content Marketing Can Put Your Business on the Map

Academy of Insurance
Updated Nov 30, 2020
Marketing your business, whether you are an insurance agent, a consultant to the industry, or a major carrier, can be a frustrating endeavor. Experts who sell search engine optimization (SEO) packages and promise over-the-top results bombard today’s insurance professionals, yet they rarely provide what they promise. What is the solution? Content marketing – a strategic approach to provide valuable, relevant and highly searchable web content – can make the difference between your agency appearing on page one of Google or being buried in the weeds on page 10.