Marketing your business, whether you are an insurance agent, a consultant to the industry, or a major carrier, can be a frustrating endeavor. Experts who sell search engine optimization (SEO) packages and promise over-the-top results bombard today’s insurance professionals, yet they rarely provide what they promise. What is the solution? Content marketing – a strategic approach to provide valuable, relevant and highly searchable web content – can make the difference between your agency appearing on page one of Google or being buried in the weeds on page 10.