The Health Insurance Portability and Accountability Act greatly impacts how covered entities can market their products and services to patients. Marketing is defined as communication about a product or service that encourages the purchase or use of that product or service. Marketing remains a very tricky area when it comes to HIPAA compliance and it's important that all covered entities talk with a legal representative before sharing protected health information, or PHI, for any marketing efforts. This program covers frequently asked marketing questions.
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