Course Introduction
The Green Movement has had its ups and downs in terms of success. Andrew Winston, consultant and author, is a passionate advocate of environmental sustainability and a strong believer that the way to corporate success is through going green.
In this course, Winston shares his strategies for companies and organizations interested in using a green initiative to drive innovation, reduce costs and move toward long-term growth. Winston discusses why he wroteGreen Recoveryand its companionGreen to Gold, and why companies are using them as blueprints to turn their businesses green. He talks about the broad concept of innovation as it affects all parts of a business. He observes that even though some people do not believe in climate change or agree with other environmental concerns, fuel prices, droughts and other pressures are compelling companies to deal with issues of sustainability. He examines how focus on quick paybacks by many public companies results in a vicious cycle of non-growth. He discusses how the United States is quickly being outdistanced when it comes to investment in a clean economy.
Who Should Attend
- Executives From For-Profit And Nonprofit Organizations
- Managers
- Team Leaders
- Entrepreneurs
Course Methodology
This self-paced e-learning course is based on an exclusive interview with Andrew Winston, author ofGreen Recovery,Green to Gold, andThe Big Pivot.
Learning Objectives
- What is “green recovery” and what drives the green movement
- What is innovation
- 3 keys to success
- Importance of long-term investments
- Government investment in the green movement
- Cost of energy use in the IT industry
Course Modules
- Understanding Green Business Initiatives
- Focusing On Sustainability
- Case Studies
