The art of persuading through listening - Part B
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The art of persuading through listening - Part B

Understand the importance of sincere, effective listening and to master the art of persuasion.

Cegos Training
Updated Nov 20, 2018

As sales associates face increasing pressure to deliver short-term results the ability to persuade and convince is becoming an essential trait. Yet many people wrongly believe that a persuasive sales associate is someone who talks a lot occupies center stage and delivers a well-honed argument to customers. But is this really what customers want? Is this really beneficial for a long-term business relationship? These are the questions that we will address in this module.

This course will cover:

  • Mastering the power of questioning to encourage the customer to think in a more mature way.
  • Reinforcing your argument with active listening.

Target Audience

All sales associates. Any professionals who need to persuade customers.

Prerequisites

It is recommended that you first work through Part A of this course.

Accreditation

PMI accreditation: earn 0.5 PDU points from PMI.