The art of persuading through listening - Part B
Understand the importance of sincere, effective listening and to master the art of persuasion.
As sales associates face increasing pressure to deliver short-term results the ability to persuade and convince is becoming an essential trait. Yet many people wrongly believe that a persuasive sales associate is someone who talks a lot occupies center stage and delivers a well-honed argument to customers. But is this really what customers want? Is this really beneficial for a long-term business relationship? These are the questions that we will address in this module.
This course will cover:
- Mastering the power of questioning to encourage the customer to think in a more mature way.
- Reinforcing your argument with active listening.
Target Audience
All sales associates. Any professionals who need to persuade customers.
Prerequisites
It is recommended that you first work through Part A of this course.
Accreditation
PMI accreditation: earn 0.5 PDU points from PMI.
