The art of persuading through listening - Part A
Understand the importance of sincere, effective listening and to master the art of persuasion.
As sales associates face increasing pressure to deliver short-term results the ability to persuade and convince is becoming an essential trait. Yet many people wrongly believe that a persuasive sales associate is someone who talks a lot occupies center stage and delivers a well-honed argument to customers. But is this really what customers want? Is this really beneficial for a long-term business relationship? These are the questions that we will address in this module.
This course will cover:
- Incorporating the five stages of persuasion into your arguments.
- Using the benefits of listening to help you persuade others.
- Reassuring your customer that they are being listened to and understood.
Target Audience
All sales associates. Any professionals who need to persuade customers.
Prerequisites
There are no prerequisites, but it is recommended that you also complete Part B of this course.
Accreditation
PMI accreditation: earn 0.5 PDU points from PMI.
