Course
Strategic Product and Service Management
To succeed in competitive markets, all organizations need to plan and manage their products and services strategically. This course introduces you to the basics of product and service management and encourages you to apply these principles to your own business. You will learn proven strategies that you can apply at all stages of the product life cycle.
Skillsoft
Updated Mar 11, 2018To succeed in competitive markets, all organizations need to strategically plan and manage their products and services. Much of the responsibility for doing this lies with operations management. An organization's operations section deals with managing products and services and delivering quality using efficient processes. In this course, you'll learn about the product and service life cycle, the process for developing new products, and strategies to manage the sale of existing and mature products. You'll also learn about a process and best practices to improve efficiency for new product or service development. Finally, you'll learn about strategies, such as Lean processes, for managing existing and mature products and services.
