Metrics. Analytics. Numbers. Math. Blah. Yes, this is not the most fascinating stuff to most people. However, these numbers are how quotas are set. These numbers help companies determine whether or not employees receive raises. The use of analytics in sales allows you to provide better products and make offers customers are more likely to accept. Boring content? Perhaps. Directly impactful to your bank account? You bet. In this course, we'll discuss some of the many important analytics and key measurements that you can use to improve your sales process.