Public Relations: 03. Dealing with the Media

As a Public Relations professional, you are going to have to deal with the media in a lot of ways. You're going to see the good, the bad, and the ugly. In the last program, we talked about writing press releases and sending those releases out into the media. But in this program, we are going to dig a little deeper and talk about how to contact reporters, besides just sending them an email, how to introduce yourself, and how to meet them in person.