Psychology Principles to Influence User and Customer Behavior

The last few years have seen several tools and processes emerge to assist us in managing products. However, most of these tools have focused on the quantitative side but not much to help product managers approach and design solutions to problems. Understanding human psychology, however, can be a huge help to product managers when designing these solutions. The principles of behavioural psychology can be harnessed by a product team to understand potential strengths and flaws of a product idea and ultimately create something impactful and desirable for their customers.

In this course we look at some principles from psychology that help us understand cognitive processes, human behaviors, heuristics, and mental models so that we design our products better.

The ultimate goal of any marketing campaign is to influence human behavior. That’s why the most successful marketing campaigns incorporate and leverage certain principles of human psychology. 

Understanding these tried-and-true principles of psychology will make you a more effective marketer. So, here’s a look at seven fascinating principles of psychology that you can build into your next marketing campaign for best results.