Marketing Psychology

One key part of being a great marketer is understanding how (and why) people think and act the way they do. It’s much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first
place.

This is where looking at your marketing activities through a psychological lens can help. If you understand some of the basic elements of psychology -- and understand how those principles influence how people think, feel, and behave -- you can better connect with people, influence their behavior, and hopefully, see better business results.

So let’s get started with some lessons on psychology that should help you understand basic human needs, and key principles of human behavior