Negotiation as a Collaborative Effort

Welcome to the “Negotiation as a Collaborative Effort” video lesson intended to emphasize the collaborative aspect of sales negotiations. This video lesson is the fifth of six in the “Closing Sales with Confidence” course, which instructs learners on how to effectively close sales. During this lesson, viewers will learn what negotiation is and where it fits in the sales cycle. Additionally, learners will consider the iceberg analogy in understanding customers’ motivations and interests. Finally, viewers will examine the three requirements for collaborative sales negotiating to ensure sales resolutions are beneficial for all parties.