Managing Crises and Brand Damage - Insights and Strategies Series

Psychologist Eve Ash interviews leading crisis management expert Ross Campbell who explains how crises can get out of control very fast and best practices involve planning and training for worst case scenarios. He explains that often control is lost to government authorities, and crises can lead to business failure. Planning and rehearsing and using a ‘dark site’ can assist in managing a crisis and brand damage.

Key Learning Points
•    Crises get out of control very fast
•    Losing control to government authorities
•    Crises & business failure
•    Planning & rehearsing a crisis response
•    Using the ‘dark site’

Target Audience
Executives and Managers

Crises can have a long lasting impact on a business, sometimes sending it spiraling into disaster in a short space of time. This program helps senior leaders consider the impact of bad press, a crisis or a product delivery disaster. By analyzing these case studies, business leaders can proactively prepare strategies for their organizations. 

This program is one of the Insights and Strategies Series, featuring psychologist Eve Ash interviewing a range of experts and business leaders who share their experiences and practical strategies for achieving best practice.