Welcome to the "Make Better Decisions With Framing" video series. This is the fourth video lesson in a series of eleven and discusses how to properly allocate expenditures and be alert for how mental accounting can contribute to your organization. It’s funny how you can change the way things are perceived, just by the way you say them, isn’t it? If you can change perceptions, can you also change people’s behavior, just by saying things in a particular way? This video series will teach you what framing is, how to know when it is being used on you and how to effectively use it on others.