Loyalty Ladder
Video

Loyalty Ladder

Pearls Of Wisdom
Updated Jun 12, 2019

Course Overview

Looks at the different levels of engagement customer can have with an organisation, and why some organisations set their sights too low. What is the peak of customer loyalty, and how do we get them (and keep them) there?


Learning Outcomes

  • State the ‘top rung’ of the loyalty ladder
  • Explain why a ‘happy’ or ‘satisfied’ customer is no longer enough