International Business for Managers - Lecture 3 - International Business Strategies

Course Overview

This is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.

This subject has been designed to introduce a variety of aspects of international business. Globalisation and growing international trade amongst many different countries have brought many new challenges and opportunities for many new economies and established economies. This subject intends to bring these new ways of doing business and new questions in the minds of international business leaders and bring a lot of discussion and some probable answers to these questions. The main objective of this subject is to prepare students, learners and managers how to deal with forces affecting international businesses and how to expand successfully in many international markets.

Learning Objectives

This course will allow you to comprehensively understand:

• International Business Strategies
• Free Trade Zones
• Multinational Enterprise Structures
• The Organizational Structure of a Multinational Company
• International Marketing
• Phases of International Marketing Involvement
• Global Marketing
• Demographic Factors Affecting International Trade
• Ageing and Comparative Advantage
• Changes in Labour Force Composition