Strategic Business Planning - Lecture 2: Preliminary Vision & Mission Statements (Interim Targets & Goals)

This module forms part of the course Strategic Business Planning

This is an overview of the entire subject, spanning 5 lectures/modules. Each module will relate to varying components of the whole subject overview.

This course aims to provide students with the opportunity to develop and enhance their skills and knowledge in the field of Strategic Business Planning. The unit includes the following topics: Vision and Mission Statements, Strategy Formulation, Strategy Implementation and Strategy Evaluation. As part of this unit, students will have access to the Levant Planium—Pro software, including a step by step detailed explanation of the Software functions and processes to develop and complete a strategic business plan for an existing business or new innovative venture.