People do business with people they like. Successful results are greatly determined by your ability to influence the behaviors, beliefs, and attitudes of other people. This isn’t about manipulation but rather understanding fundamental psychological aspects of human nature. The core of all positive interpersonal relationships and one of the two main goals when influencing is mutual liking; liking or disliking others is based mostly on unconscious processes. In this series, you will learn about those processes as we cover appropriate use of power, influence techniques, how to get others to follow your lead, win-win negotiations, maximizing your core influence, and preventing groupthink.
