They say that everyone is a snowflake – sparkly, unique, and constantly in danger of melting. When it comes to customers, though, it turns out that we’re not all unique. In fact, there are only four main types of customers, and all of us fit into one of these categories every time we make a transaction. Naturally, then, those salespeople and customer service representatives who can identify what type of customer we are in a given interaction will be poised to make the most sales or provide the best customer experience.Identifying Customer Types is designed to help you do exactly that. For example, you’re probably aware that plenty of customers care first and foremost about how much sometime costs, but that doesn’t mean you always have to be the cheapest option. You’re also probably aware that training like this runs the risk of being as exciting as watching the credits at the end of a documentary about hamburger buns, which is why we’ve made sure to throw some hilarious (and wildly terrible) customer interactions in these videos to keep things interesting.You can’t be a great salesperson if you use the same pitch for everyone who walks through your door, and you can’t deliver an exceptional customer experience that way either. Identifying Customer Types will help you know exactly what to say to everyone you’re forced to do business with.
