Have you ever wondered how attorneys - who attend exactly none of our industry's plethora of training, continuing education (CE), or designation sessions - have managed to create a massive profit niche out of inserting themselves into insurance claim resolutions? How did they convince far too many of our insureds that facing a contractually-controlled insurance claim without legal representation is just begging to be shafted by the carrier? No wonder we often lose at the claim game: many of us didn't even know we were playing, much less what the rules are.