Course Overview
Describes the levels of functionality a given product may have, and how these might be affected by customer expectations. Explains what is meant by ‘potential product’, and why this is important to bear in mind when marketing a product.
Learning Outcomes
Describes the levels of functionality a given product may have, and how these might be affected by customer expectations. Explains what is meant by ‘potential product’, and why this is important to bear in mind when marketing a product.
Learning Outcomes
- Know how to refine exactly what makes a product, and what service is being sold
- Identify how the product may differ from customer expectation, and how this can be managed
