Course Overview Explains what being customer-orientated actually entails, and how it can permeate through a business’ every move. Lists the various kinds of business approaches, and explains how the customer factors into each. Argues for the benefit of considering the customer at all times.
Learning Outcomes
Be able to explain what is meant by a customerorientated approach, and how it may vary from business to business
Appreciate how a focus on customers can manifest in different business approaches