Welcome to the "Customer Service Communication Skills" version of the "Performance Excellence" video series. This is the first video lesson in a series of twelve and discusses how great service organizations view customers totally different than mediocre organizations, and the difference is your attitude and having the right idea about customers. To give great service, one of the things you have to learn to do is LOVE customers. Not like them. Not tolerate them. Not endure them. LOVE them. If your organization doesn’t serve customers properly, you can bet customers will replace you with someone who will. This video series will help you communicate properly with customers, generate satisfied customers, and contribute to a great customer service organization!